On November 21, 2023, the used car trading platform – Carpla officially opened an Automall at 138 Pham Van Dong, Hanoi with an area of more than 4,000 m2. This is the 5th Automall in the system and also the 2nd Automall built in the capital. The event affirms the brand’s dedicated investing commitment as well as its rapid development, aspiring to become the number one choice for used car transactions in Vietnam.
Automall Pham Van Dong – Carpla’s largest car warehouse in the Northern region
Carpla Pham Van Dong is designed as a large-scale used car superstore that meets international standards in both scale and infrastructural quality to offer consumers a comprehensive service chain, including car purchasing and selling, installation services, body insurance, and vehicle warranties with cutting-edge technology all at one location. This ensures convenience and satisfaction for both buyers and sellers.
Carpla firmly establishes its commitment to quality and credibility by implementing superior sales and after-sales policies as part of its sustainable development strategy. These policies encompass a warranty extending up to 20,000 km or 1 year of usage and a 100% refund within a 5-day period. .
Carpla is leading the way in adopting online car trading technology, backed by a team of experienced engineers to offer customers comprehensive experience. This involves a meticulous 160-step inspection process following official standards and a network of repair and maintenance services available at Automalls. Notably, the Carpla+ app allows users to closely examine each car model in a 360-degree view, perform advanced searches based on their preferences, and quickly post car listings from their cell phones.
Besides modern functional areas, Automall Phạm Văn Đồng is also the largest car warehouse in the Carpla system in the Northern region, gathering a wide range of car models from major brands across various segments such as Toyota, Ford, Mitsubishi, and more. In terms of design and functionality, Automall can simultaneously display hundreds of car models, catering to the diverse choices of customers.
Synergise Resources to Drive Growth
In 2023, the used car market undergoes the most difficult period. Despite challenges, newcomer Carpla is making steady strides forward thanks to its distinctive strategies.
Opening the first Automall in June 2022, Carpla has appeared in major provinces and cities such as Hanoi, Da Nang, Binh Duong, and Ho Chi Minh City. It is expected that by the end of 2023, Carpla will expand and increase the total number of Automalls to 7. After 1 year of operation, the system’s sales grew strongly, over 90% of customers were satisfied with the service quality of Carpla.
Carpla’s success is attributed to its differentiation approach characterized by a strong commitment to quality and reliability with the best warranty and sales policy on the market; modern technology, thorough inspection system, and an extensive service network, especially Carpla’s nationwide Online to Offline platform in partnership with Tasco members.
Approximately 1,500 technicians from Savico’s showroom system—which now has 83 locations nationwide and is projected to grow to 120 by the end of 2026—have joined forces with automalls in the Carpla system countrywide to optimize the quality inspection process. With a system of around 3 million clients (estimated to reach 5 million by 2026), Carpla capitalizes on VETC’s customer base, which streamlines the provision of service packages for both car buyers and sellers, with customers reaping the most significant benefits from this comprehensive approach.
During the event, Mr. Nguyen Danh Hieu, Chairman of Carpla’s Board of Directors, shared: “After one year of officially entering the market, drawing upon the resources and advantages of the Tasco system, Carpla has been gradually realizing its commitment to bringing unique values and optimal benefits to customers.
In the upcoming period, our focus remains on the expansion of our Automall chain, specifically targeting major urban centers. At the same time, we will invest in research to upgrade technology and improve service quality seamlessly from online to offline. Our goal is to be Vietnam’s number one choice for end-to-end automotive services and smart transport infrastructure.
| Vietnam, with a population of 100 million, is experiencing a rising average income per capita, yet the ownership rate of new cars is at 50 cars per 1,000 people (data from the Department of Vehicle Registration in 2022). According to the Institute for Strategic Policy Research of the Ministry of Industry and Trade, this indicates significant potential in the Vietnamese automotive industry, not only for new cars but also in the used car market. According to a report from Momentum Works, the rate of used car transactions in Vietnam is relatively low compared to the region, at only about 0.4 times the number of new cars sold (much lower than Thailand with 2.4 used cars per new car, Indonesia with 1.5, and Malaysia with 2). The used car market in Vietnam is also quite fragmented, with numerous participants, lacking consumer trust due to difficulties in quality verification. This presents an opportunity for Carpla to continue investing and expanding, aiming to become the top choice for purchasing and consigning used cars in Vietnam. |
